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REDEMPTION AGENT AUDIT

(Recommended to be performed every two years)

The objective of an audit of your Coupon Redemption Agent is to ensure that accounting and internal control procedures are adequate to provide security, complete and accurate recording of transactions, verify that the redemption agent is providing accurate marketing data to the client and prompt payment turnaround to the retailer, wholesaler or retailer clearing house.

Key Benefits of an Audit of your Redemption Agent

Provides a knowledgeable, objective evaluation and analysis of your coupon redemption program.
Identifies areas for potential cost savings.
Reduce retailer coupon related invoice deductions to the manufacturer.
Evaluate systems and procedures utilized to identify misredemption and fraudulent coupon submissions.
Tests and evaluates the integrity and security of the marketing data.
Provides the client with sufficient information to gauge the overall redemption performance.
Ascertain that the agent has adequate accounting and internal controls procedures, as well as determines if the agent is providing timely payment, denial or response to the retailer or retail clearing house.
Strengthens promotion accountability by monitoring the agent who is responsible for managing the coupon processing activities and the manufacturer's promotional dollars.

Santella & Associates comprehensive, specialized audits can ensure that your company receives the appropriate accountability and security services from your redemption agent, fulfillment service or one-step processor.

James Santella has over twenty-three years of audit and consulting experience, seventeen of which are specialized in the area of promotions.  All services provided are strictly confidential and competitive information will not be disclosed.

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Last modified: November 30, 2009