JPS
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JPS
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Joseph J. Santella, Vice President
James Santella (44), founded Santella & Associates in 1988 after acting as the Director of Audit Services for Donnelley Marketing, a division of the Dun & Bradstreet Corporation. He has provided consulting services to companies, both in the U.S. and Europe involved in promotion marketing utilizing the Internet and has provided advisory services relating to the strategic planning and development of new business ventures in the United States and internationally. His expertise in database marketing and electronic promotions enables him to analyze and recommend innovative marketing strategies to the client. Focusing on innovative programs combined new technology and effective marketing communications to satisfy the needs of the brand manager and the consumer. He assists the client in achieving their profitability goals by designing strategies for relationship marketing and defining electronic customer services for the Internet. In addition, he has assisted in developing strategic alliances for promotion related Internet organizations. Santella & Associates has been an active member
of the Association of Coupon Professionals (ACP) since 1991 and James Santella
was an Executive Officer on the
Board of Directors for the association. Mr. Santella has participated on
numerous industry committees including the Internet Task Force and is a member of the Promotion
Marketing Association (PMA), U.S. Postal Rebate Fraud Task Force, The American Society for Industrial Security
(A.S.I.S.) and the Association of Certified Fraud Examiners (ACFE).
He started Marketing Promotion News in 2001 which was read by thousands of Consumer Product Goods Brand Managers and sold the magazine in 2003. He presently consults companies in several areas including Financial Security, Credit Card Fraud, Identity Theft and Executive Security. He also contracts for clients Incentive Travel Programs throughout the U.S., Mexico and Europe. Santella & Associates is a full-service promotion auditing, consulting and business advisory service that has performed over 400 audits on behalf of several Consumer Packaged Goods Manufacturer's. We have provided audit and consulting services to Nabisco, Incorporated, Coca Cola USA, Minute Maid Company, Kraft Foods, Quaker Oats, ConAgra, Pillsbury, Kimberly-Clark, Frito-Lay, R.J. Reynolds Tobacco Company, Pepsi-Cola USA, Reynolds Metals, Ocean Spray Cranberries, Swift-Eckrich, Carnation, Catalina Marketing Corporation, Coolsavings, Wilton Connor Packaging, LLC, Voupon/Cyberdrawer, Topco Associates and Acardo Technologies (Germany). Mr. Santella has also provided consulting and business advisory services to manufacturers, retailers, Internet, advertising, and marketing services organizations relating to their promotion security concerns and the effectiveness of their marketing promotions. He consults with companies on promotion related and risk management matters, including risk identification and analysis. Santella & Associates has provided consulting and business advisory services in areas such as:
JOSEPH J. SANTELLA, VICE-PRESIDENT Joseph Santella joined Santella & Associates in mid-year 2000 after the successful development and implementation of a marketing and business plan in establishing a sub-prime unsecured Visa Credit Card program. He has served as Vice President of Credit, Collections, and Merchant Sales in three of the top ten credit card issuing banks. Additionally, he has held upper management positions in the Private Label, Check Guarantee, and sub-prime fields. He has over 25 years of practical
hands-on business management experience and
Mr. Santella works closely with the
client, gains a complete understanding of the client's strategy and objectives
and together develop solutions to meet those objectives.
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Telephone: (708) 456-5394
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