JPS
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JPS
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CONSULTING & BUSINESS ADVISORY SERVICES At Santella & Associates, our Consulting and Business Advisory Services are designed with your needs in mind. You will discover valuable information to help you meet specific business challenges. We help clients better understand their costs and profitability for key business processes. Our consulting practice focuses around promotional marketing and technology utilizing the Internet. We work extensively with electronic marketing, Internet promotions, coupons and coupon scanning, electronic coupon clearing and quality of scanner data. In addition, we consult with consumer credit card issuers and collection companies. James Santella has provided consulting services to companies involved in promotion marketing utilizing the Internet and has provided advisory services relating to the strategic planning and development of new business ventures in the United States and internationally. His expertise in database marketing and electronic promotions enables him to analyze and recommend innovative marketing strategies to the client. Focusing on innovative programs combined new technology and effective marketing communications to satisfy the needs of the brand manager and the consumer. He assists the client in achieving their profitability goals by designing strategies for relationship marketing and defining electronic customer services for the Internet. We partner with clients to identify, develop and successfully implement innovative processes and business systems solutions. Santella & Associates work with clients to improve their strategic marketing performance by helping them manage their promotional costs and business risks. Information does not become knowledge until it reaches the people who know how to turn it into value. We go beyond to help our clients capture, develop and capitalize on the information and to obtain knowledge critical for success in the marketplace. We have provided our consulting and business advisory services to manufacturers and marketing services organizations in areas such as:
New Business Ventures and Concept Development At the heart of marketing is the ability to identify, create and retain customers. This encompasses the entire spectrum from planning and development of new products to marketing on the internet, sales distribution and customer service. Our approach is to focus on both the technical and human aspects of new marketing products and services. From upfront visioning to final implementation, we partner with clients to identify, develop and successfully implement innovative ideas. Santella & Associates uses our marketing and technical experience with integrated promotional services to develop new businesses. The benefits include increased revenue and speed to market, improved quality and reduced costs. Marketing Promotions and Related Costs We help our clients better understand their costs and profitability for marketing promotions and related processing costs. By identifying the real drivers of value, a company can make the right marketing and operational decisions to enhance revenue, reduce costs and increase effectiveness and productivity. We can also provide on-going support to management to ensure that these benefits adhere over the long term. Strategic Promotional Planning Many changes that companies make achieve subpar results because performance measures are not aligned with new organizational objectives. Our skills lie in first defining the right set of measures to achieve your goals and objectives and then monitor the results of market changes, competitive moves, key decisions and initiatives, etc. Any advertising agency, marketing service or company that provides promotions on the internet, distributes cents-off coupons, rebates or premiums can benefit from our Consulting and Business Advisory Services. Our consulting services are available to international firms interested in the coupon distribution, processing, clearing and reporting services as well as companies that are interested in promotional marketing via the internet. Santella and Associates consults with Consumer Credit Card Issuers and Collections Companies. Working closely with our client, we seek the right approach through a thorough understanding of your strategy and objectives. We focus on:
Click here for more information regarding our consumer credit card consulting services. Our objective evaluation and recommendations can lead to high quality system improvements, while identifying significant labor and operational cost savings to improve you bottom line! Click here to see the Coupon Usage Trends for 1998, 1999, 2000 and 2001.
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Telephone: (708) 456-5394
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