|






| |
ANNUAL
INCENTIVE TRENDS SURVEY INDICATES CUTS THROUGH 2010
The 2009 Annual
Incentive Trends Survey by Corporate Meeting & incentives magazine revealed
that cutbacks in incentive budget will continue though 2010.
Their
survey of senior executives, directors of sales and marketing, and meeting
managers at Fortune 1000 companies revealed changing destinations, shrinking
budgets, and disappearing amenities with 56 percent indicating that they are
postponing or eliminating at least a portion of their incentive programs in
2009. Those who are not making major changes are still finding ways to do their
programs more moderately.
Recent negative press coverage of industry gatherings such as AIG has caused
companies to re-evaluate if their
public image could be harmed if they went ahead with their 2009 incentive
programs. The degree of the impact on Incentives vary from industry to industry.
Some companies have decided to offer winners cash instead of a group trip or
merchandise, according to a report published by Financial & Insurance
Meetings. In fact, 65 percent of respondents to our survey said cash is the
best motivator for sales incentives with consumers tightening their purse
strings, they may decide to reward employees with cash and gift cards.
Companies that
are continuing with their travel programs are considering changes, according to
our survey with 44 percent of survey respondents moving forward with their
programs, nearly three-quarters are making some kind of adjustment: 44 percent
of this group will send fewer in-house staff, 40 percent expect to send fewer
qualifiers, 30 percent will cut the number of nights, and 30 percent expect to
have fewer pillow gifts in the rooms.
An event planner
at Amylin Pharmaceuticals in San Diego, says she is also going forward with her
annual 80-person sales incentive, booked into Puerto Vallarta for four nights in
2009. She is considering reducing the number of company employees attending but
otherwise will be sticking with her plans, which include several choices of
activities and plenty of free time. Her 2010 program, scheduled for Costa Rica,
is also going forward as planned. However this attitude is in the minority among
survey respondents.
Looking beyond
2009, 71 percent said they are rethinking destinations due to airfare costs, and
almost half (47 percent) will be using less-expensive properties. That's no
surprise: While half of respondents said their budgets stayed the same from 2007
to 2008, for a median of $3,846 per qualifier, 56 percent expect their 2009
dollars to shrink. Planners were far more optimistic when surveyed in late 2007
about their 2008 incentives: Only 20 percent expected their annual budgets to
contract.
Some clients are
even scrutinizing property names. In some cases, having the word ‘resort’ in
a name isn't the best. That concern is reflected by survey respondents, 46
percent of whom said the economy had impacted their property and/or destination
choices.
In another sign that companies are scaling back this year, only 37 percent of
respondents reported using a non-U.S. destination every year, down from almost
half of respondents when surveyed in late 2007 about their 2008 incentives. An
even greater drop is in the number of respondents who reported they travel
outside the U.S. every couple of years, from 80 percent in last year's survey to
just a third of respondents in this survey.
A director of incentive travel and public relations for health benefits company
Humana Inc. said his incentive programs are constantly scrutinized to ensure
maximum return. For his four 2009 incentive programs, he is considering other
cuts including possibly shortening some programs by a day to keep within budget.
The survey also
revealed the following:
 |
56%
of respondents have canceled some or all of their 2009 group incentives; |
 |
33%
of respondents have canceled some or all of their 2010 group incentives;
WHAT THEY SPEND |
 |
$3,846
Per-person incentive budget for companies with fewer than 1,000 employees; |
 |
$4,500
Per-person incentive budget for companies with fewer than 1,000 employees; |
 |
47%
of respondents are considering less-expensive properties for 2010; |
 |
71%
of respondents re-thinking destinations for 2010 because of airfare costs:
DECISION MAKER
Who makes the final destination decisions for your programs? |
 |
41%
C-level executive |
 |
30%
Sales/marketing |
 |
18%
Meeting/incentive management
Return to the top of the page
|


RETURN ON INVESTMENT STUDY INDICATES A $4
TO $1 RETURN ON INCENTIVE TRAVEL
A report by Oxford Economics “The Return On Investment of U.S. Business Travel”
a Wayne, PA-based firm that uses econometrics (the use of statistical
mathematics to test economic theory and aid economic decisions) to create as
accurately as possible a picture of the true return the business travel industry
brings to American corporations and the U.S. economy.
Adam Sacks, founder and managing director of Oxford Economics’ Tourism
Economics Division research revealed that $229 billion was spent on business
travel in 2008, Oxford Economics found that for every dollar invested in
business travel, companies realize $12.50 in incremental revenue. Furthermore,
by canceling all business travel, the average U.S. company would forfeit 17
percent of its profits in the first year. It would take three years for that
company’s profits to recover to the level before the cancellations.
The study found that pure incentive travel only accounts for 5
percent of the average company’s business travel budget, and the median return
on a $1 investment in incentive travel is $4. The $4 return on investment for
incentive travel was similar to that of conferences and trade shows, both of
which produce ROI of $4 to $5.99. Customer meetings produce the highest
return-on-investment of $15 to $19.99. More than half of U.S. companies cut
their travel budgets in the six months before the study was done, and those that
made cuts reduced their travel budgets by an average of 35 percent. The bottom
line of the analysis is that for every dollar that the average U.S. company
spends on business travel, that dollar yields an incremental $3.80 in profits.
The problem with econometric analysis is that it looks at business travel of all
kinds in aggregate. There’s no way, through that piece of the analysis, to
identify how much benefits are being realized through different types of travel.
That’s why the study leaned on the surveys of business executives to
understand how incentive travel plays into that overall equation of business
profitability and performance. The surveys looked at the benefits of incentives
by asking executives how much they would have to pay in cash compensation,
whether as a bonus or salary increase to get the same motivational effect as an
incentive trip. The average response was an 8.5 percent increase.
If we assume an employee’s base salary is $100,000, that 8.5 percent increase
in compensation would be $8,500. Figuring the average cost of a
three-to-four-night incentive trip plus airfare and expenses at $2,000, it would
have cost them more than four times as much to get the motivation and
productivity benefit that the incentive trip would have produced. The study
therefore states that cash is an awfully expensive way to motivate people. When
they’re asked, [incentive program participants] say, ‘I’ll take the cash.”
“But in practice, the effect of an incentive is much greater. And travel is
particularly powerful because it builds memories and loyalty, and it is in the
luxury category (something they might not do themselves. You are building equity
on a personal level that cash just doesn’t, unless it is a substantial amount.
In addition to incentive travel’s cost-effectiveness
compared to cash, both the executives and frequent travelers told Oxford
Economics researchers that it has a substantial effect on morale and job
satisfaction rates. Four-fifths of executives and business travelers told
researchers that incentive travel has a high impact on employee morale, and
nearly three-quarters said it has a similar impact on job performance. Many
other types of business travel have an incentive component intended to boost
morale such as meetings held at resorts, while trade shows and conventions are
often held in large cities or resort destinations that are draws themselves.
While the majority of the research looked at the hard sales aspect of business
travel—such as retaining customers (across all industries, surveyed executives
said cutting all business travel would cost them one-quarter of their clients
and 28 percent of revenue) and converting prospects (40 percent of prospects met
in person are converted, versus 16 percent without an in-person meeting) another
benefit of business travel the report sought to define was its effect on the
business travelers themselves. The ‘sharing of ideas’ was confirmed by 76
percent of travelers as a benefit of internal travel, indicating travel to be an
investment in human capital. The majority of business travelers identified
internal company travel as key to professional development (66 percent), job
performance (58 percent), and morale (56 percent). And more than 40 percent of
travelers perceive a strong relationship between travel and staff retention.
The study states that “decisions to cut travel are very short-sighted, that
indeed there are bottom-line benefits to be realized in the near future,
however, over a 12-month period cuts in business travel would generally be
pennywise and pound-foolish.” The econometric analysis of this study leverages
data by the U.S. Bureau of Economic Analysis and the U.S. Bureau of Labor
Statistics on the relationship between industry productivity and profitability
and what each industry spends on travel.
Ito view the Incentive’s 2009 Travel IQ survey (PDF
format), click here.
Return to the top of the page

$77 BILLION SPENT ON
INCENTIVE TRAVEL, MEETINGS AND SPECIALS EVENTS
According to the 2007 Industry Profile Study: "The Market for Incentive
Travel, Motivational Meetings and Special Events in the United States," $77
billion was spent on incentive travel, motivational meetings and special events
in 2006. Of the total, $13.4 billion spent on incentive travel (an award earned
based on performance), $25.9 billion on motivational meetings and $37.8 billion
on special events (stand alone events that include business meetings, sales
meetings and social customer gatherings),
Ten percent of large and small companies combined used incentive travel last
year, while 50% used motivational meetings and 55% used special events. But
overall, large firms (with annual revenue of more than $100 million) were
partial to special events with 81% using the tactic; 61% used motivational
meetings and 23% favored incentive travel in 2006.
The most common goal of incentive travel was for sales incentives, said
Rodger Stotz, vice president, managing consultant of Maritz Inc. and trustee of
the Incentive Research Foundation’s research committee. Other goals included
maintaining high morale and improving productivity, the study said.
The average incentive travel budget was $164,271 while the standard budget
for special events was $78,029 and the average motivational meeting budget cost
$68,330. More than half of large companies said their budgets for motivational
meetings increased over the last two years, with 41% saying their budgets
remained the same. Meanwhile, more than half of large companies said they
believe spending on incentive travel will increase over the next two years; 37%
said the budgets would remain the same.
For special events, four in 10 large firms said their special events budgets
increased over the last year, where 44% said the budgets have stayed the same.
The study surveyed 1,121 small and large companies.
.Return to the top of the page


USING INCENTIVES AS
A PROMOTIONAL VEHICLE
More than 80 percent of merchandise and incentive travel users
responding to a study by Incentive Federation achieve established goals with
their incentive programs. 65 percent report that they consider cost versus the
desired result when designing motivation program, while 62 percent look at
profitability. 82 percent of the respondents report using merchandise and/or
incentive travel as sales incentives.
The study indicated that incentives are used for Sales
incentives (82%), Consumer promotions (66%), Non-sales recognition (61%) and
Dealer incentives (48%). The percentage of incentive programs that achieved
established goals was 83.1% for Dealer programs, 83.7% for Consumer promotions
and 88.3% for Sales programs. The average percentage increase set as the
qualifying goal was 21.2% for Sales programs, 19.3% for Consumer programs and
18% for Dealer programs.
Factors Used To Create Qualifying Goals
|
Previous sales in an established time period |
63% |
|
Sales forecasts |
53% |
|
Percent above the plan |
33% |
|
Potential revenues |
30% |
|
Distribution of product |
21% |
|
Longevity of territory |
17% |
|
Daily contacts |
14% |
|
Based on competition |
14% |
|
Gross profit trigger |
14% |
|
Existing contract continuance |
13% |
|
How quick to recover costs |
6% |
|
Reduce hours/increase gross sales |
6% |
Criteria Used To Evaluate Success
|
Total Sales |
63% |
|
Percent reaching goals |
45% |
|
Profit on sales ROI |
38% |
|
Increased market share |
38% |
|
Cost as percentage of sales |
23% |
Key Decision Factors
| |
Overall |
Consumer |
Sales |
Dealer |
Non-Sales |
|
Cost Versus Desired Result |
65% |
44% |
58% |
42% |
36% |
|
Profitability |
62% |
43% |
57% |
44% |
|
|
Has a Lasting Impact |
60% |
42% |
45% |
35% |
|
|
Good Appeal |
58% |
37% |
|
44% |
38% |
|
Ease of Administration |
56% |
|
47% |
|
39% |
|
Fairness |
55% |
|
48% |
34% |
42% |
|
Perceived Value |
50% |
38% |
45% |
|
36% |
|
Uniqueness Over Time |
35% |
|
|
|
|
|
Matching Program to Audience |
34% |
|
|
|
|
|
Comparable to Previous Programs |
28% |
|
|
|
|
Program Objectives
| |
Overall |
Consumer |
Sales |
Dealer |
Non-Sales |
|
Increase or maintain sales |
84% |
40% |
80% |
61% |
|
|
Build morale |
65% |
|
48% |
26% |
61% |
|
Build customer Loyalty/trust |
51% |
49% |
|
31% |
|
|
Increase market share |
51% |
37% |
40% |
41% |
|
|
Build employee Loyalty/trust |
49% |
|
34% |
|
49% |
|
Improve customer service |
49% |
31% |
|
29% |
|
|
Create new markets |
44% |
30% |
36% |
|
|
|
Foster teamwork |
42% |
|
|
|
43% |
|
Develop contacts |
40% |
|
|
|
|
|
Demonstrate concern for workers |
32% |
|
|
|
36% |
Source: Incentive Federation Survey
Return to the top of the page


2008 INCENTIVE TRAVEL SURVEY BY BTN
Incentive Travel objectives include:
 | Recognize
performance......................63.7% |
 | Build employee
morale......................52.4% |
 | Build customer
loyalty.......................41.8% |
 | Improve employee
loyalty.................37.4% |
 | Foster
teamwork..................................36.6% |
 | Improve customer
service..................33.3% |
 | Sell new
accounts................................31.9% |
 | Introduce new
products.....................28.2% |
 | Start/maintain b-to-b relationship....26.7% |
 | Build/drive
traffic................................22.0% |
 | Improve
safety........................................8.4% |
The length of qualifying period for Incentive Travel Programs
can vary depending on strategy, goals and budget.
 | 7 to 12 months..............51.5% |
 | 3 to 6 months................24.8% |
 | Less than 3 months.....10.7% |
 | More than a
year.........13.0% |
Group sizes for Travel Incentive Programs for 2008 are
projected to be:
 | Less than 25...................40.5% |
 | 25 to 49 people..............15.2% |
 | 50 to 99 people..............17.6% |
 | 100 to 199 people..........12.2% |
 | 200 or more people.......14.5% |
The type of hospitality establishments that Incentive Planners
use:
 | Resorts..............................................83.4% |
 | Brand name
hotels.........................72.0% |
 | Independent
hotels........................46.0% |
 | All-inclusive
hotels.........................44.5% |
 | Urban
hotels.....................................26.1% |
 | Vilas...................................................16.6% |
 | Ownership suites/condo hotels....11.4% |
Return to the top of the page

MOTIVATION/INCENTIVE APPLICATIONS STUDY IS RELEASED
Click on the link below to view a study conducted among
current users of Merchandise and Travel Items for Motivation/Incentive Applications
sponsored by the Incentive Federation.
Incentive Survey.pdf
Return to the top of the page

PROMO RELEASES 2007 PREMIUM & INCENTIVE
SURVEY
Click on the links below to see the 2007 Promo survey on Premiums and
Incentives. We recommend that you subscribe to Promo Magazines for information
related all all types of marketing promotions.
Promo_2007_PI_Survey-Justly_Enriched.pdf
Return to the top of the page

INCENTIVE TRAVEL IQ SURVEY RESULTS 2008
The survey was conducted online from
July 9-31, 2008
. The survey invitation was sent to
a total of 11,061 names, including subscribers of Incentive and Sales &
Marketing Management magazines and professionals affiliated with the Incentive
Research Foundation. There were 275
respondents, for a 2.5% response rate.
Incentive Travel Program Planning
|
1.
What are the primary benefits your company associates with incentive
travel programs? (Select all that apply)
|
|
|
Response
Percent
|
Response
Count
|
|
Increase
sales
|
|
72.4%
|
19
|
|
Increase
market share
|
|
36.7%
|
101
|
|
Create
new markets
|
|
17.1%
|
47
|
|
Sell
new accounts
|
|
33.5%
|
92
|
|
Introduce
new products
|
|
26.2%
|
72
|
|
Recognize
performance
|
|
67.3%
|
185
|
|
Retention/recruitment
of employees
|
|
31.3%
|
86
|
|
Build
morale
|
|
54.2%
|
149
|
|
Foster
teamwork
|
|
34.9%
|
96
|
|
Improve
employee loyalty
|
|
34.2%
|
94
|
|
Build
customer loyalty
|
|
29.8%
|
82
|
|
Improve
customer service
|
|
16.4%
|
45
|
|
Other
|
|
2.2%
|
6
|
|
|
answered
question
|
275
|
|
|
|
Q.1
– Other specify responses
|
|
|
|
1.
|
We
provide incentive travel products for business in the
US
and Overseas, one of our key clients
is in the media business and is using travel as an incentive tool to
meet or exceed sales goals.
|
|
|
|
2.
|
customer
relationship building
|
|
|
|
3.
|
Provide
feedback to global suppliers.
|
|
|
|
4.
|
Top
Sales Professionals are true competitors. Having an incentive trip
brings out their competitive drive and increases sales as they compete
to win a spot on the trip.
|
|
|
|
5.
|
Improve
professional attitudes and pride among top producers.
|
|
|
|
6.
|
Helping
our Reps grow their business
|
2.
What audiences typically participate in your incentive travel
programs? (Select all that apply)
|
|
|
Response
Percent
|
Response
Count
|
|
Internal
sales force
|
|
76.2%
|
208
|
|
Channel
sales force
|
|
22.0%
|
60
|
|
Dealer/distributor
|
|
23.4%
|
64
|
|
Client/customer
|
|
31.1%
|
85
|
|
Non-sales
employees
|
|
21.2%
|
58
|
|
Other
|
|
2.9%
|
8
|
|
|
answered
question
|
273
|
|
|
|
|
|
Q.2
– Other specify responses
|
|
|
|
1.
|
suppliers
|
|
|
|
2.
|
external
sales force
|
|
|
|
3.
|
Our
financial advisors are independent; therefore they sell whatever
products fit the clients' needs.
|
|
|
|
4.
|
Operations
as well
|
|
|
|
5.
|
Full
time and certain part time field representatives.
|
|
|
|
6.
|
non-sales
employees include: technicians, customer service professionals,
warehouse workers, etc.
|
|
|
|
7.
|
Independent
Contractors
|
|
|
|
8.
|
Directors/Partners
|
3.
On average, what is the length of the qualifying period for your
incentive travel programs?
|
|
|
Response
Percent
|
Response
Count
|
|
Less
than 3 months
|
|
13.5%
|
37
|
|
3
- 6 months
|
|
17.1%
|
47
|
|
7
- 9 months
|
|
4.4%
|
12
|
|
10
- 12 months
|
|
56.0%
|
154
|
|
More
than a year
|
|
9.1%
|
25
|
|
|
answered
question
|
275
|
|
|
|
4.
What are the key resources you use for information when selecting an
incentive travel destination? (Select up to 5 responses)
|
|
|
Response
Percent
|
Response
Count
|
|
Trade/industry
magazines
|
|
42.5%
|
117
|
|
Trade
magazine websites
|
|
14.2%
|
39
|
|
Destination/CVB
websites
|
|
25.8%
|
71
|
|
Hotel/resort
websites
|
|
49.5%
|
136
|
|
Trade
shows
|
|
21.8%
|
60
|
|
Conferences
|
|
18.5%
|
51
|
|
Sales
reps
|
|
24.0%
|
66
|
|
Industry
associations
|
|
13.8%
|
38
|
|
Word-of-mouth/referrals
|
|
47.6%
|
131
|
|
Outside
incentive company
|
|
21.5%
|
59
|
|
Site
inspection tours
|
|
38.9%
|
107
|
|
Familiarization
trips
|
|
26.2%
|
72
|
|
CD
ROMs
|
|
2.9%
|
8
|
|
E-newsletters
|
|
4.0%
|
11
|
|
Direct
mail
|
|
4.4%
|
12
|
|
Other
|
|
5.5%
|
15
|
|
|
answered
question
|
275
|
|
|
|
Q.4
– Other specify responses
|
|
|
|
1.
|
Our
trips are solely based on the association with our product
|
|
|
|
2.
|
Personally
selected by Senior Management
|
|
|
|
3.
|
Typically
based around an event-NASCAR-professional driving schools, NHRA or
lifestyle-family cruises-resorts
|
|
|
|
4.
|
provide
input to corporate planners on desirable locations
|
|
|
|
5.
|
Input
from our incentive company is key in the decision making process,
especially if they have had prior experience with the property.
|
|
|
|
6.
|
Learning
and leisure reward by attending the Nat. Cattleman's Business
Association Convention at various locations annually.
|
|
|
|
7.
|
trips
related to the company stories/history/brand
|
|
|
|
8.
|
Outside
Travel Events Company
|
|
|
|
9.
|
corporate
travel service
|
|
|
|
10.
|
Top
Management Input
|
|
|
|
11.
|
Destination
first (not just for beauty and fun, but for safety, ease of travel
also), hotel second, "what to do" third.
|
|
|
|
19.
|
Personal
experience
|
|
|
|
12.
|
Voice
of Associate
|
|
|
|
13.
|
Award
Recipient's Choice.
|
|
|
|
14.
|
Inside
Travel Agency
|
|
|
|
15.
|
Internal
conference and meetings organization
|
|
|
5.
What role does an outside incentive company play in the planning
stages of your incentive travel program? (Select all that apply)
|
|
|
Response
Percent
|
Response
Count
|
|
Involvement
with the establishment of the incentive objectives
|
|
14.1%
|
38
|
|
Involvement
with the establishment of the incentive rules
|
|
10.0%
|
27
|
|
Involvement
with the establishment of the incentive budget
|
|
14.9%
|
40
|
|
Involvement
in the awards selection
|
|
18.6%
|
50
|
|
No
involvement in the planning stages
|
|
66.5%
|
179
|
|
|
answered
question
|
269
|
|
6.
How is your approach to planning an incentive travel program different
now compared to 3 years ago? (Select all that apply)
|
|
|
Response
Percent
|
Response
Count
|
|
More
time spent on researching Best Practices
|
|
22.7%
|
62
|
|
More
focus on ROI
|
|
40.3%
|
110
|
|
More
involvement with outside incentive professionals
|
|
14.7%
|
40
|
|
Less
involvement with outside incentive professionals
|
|
9.2%
|
25
|
|
No
change
|
|
37.4%
|
102
|
|
|
answered
question
|
273
|
|
7.
What changes, if any, have you had to make to your incentive travel
programs to accommodate a diverse group of participants (Gen Xer's,
Boomers, etc.)? (Select all that apply)
|
|
|
Response
Percent
|
Response
Count
|
|
Added
a wider variety of optional activities
|
|
42.1%
|
114
|
|
Offered
individual incentive travel instead of group travel
|
|
14.4%
|
39
|
|
Changed
awards from travel to merchandise
|
|
15.1%
|
41
|
|
No
changes made to accommodate/does not apply to our participants
|
|
41.3%
|
112
|
|
Other
|
|
4.1%
|
11
|
|
|
answered
question
|
271
|
|
|
|
Q.7
– Other specify responses
|
|
|
|
1.
|
Use
hotels and properties which provide group/incentive concessions and
upgrade. Buy currency ahead or secure payments in US$ and not Euros'
|
|
|
|
2.
|
There
are two trip options: one for families and one for couples.
|
|
|
|
3.
|
Limited
program internally but working with sales to generate more sales
|
|
|
|
4.
|
Destination
change
|
|
|
|
5.
|
Offer
more vacation or other benefits
|
|
|
|
6.
|
Resort
selections based on age of participants
|
|
|
|
7.
|
different
speaker and entertainment options
|
|
|
|
8.
|
Traditionally
we have taken the program Internationally or to
Hawaii
. For this next year we are staying in
the Continental US.
|
|
|
|
9.
|
locations,
food and beverage - diversity for us is a more global workforce
|
|
|
|
10.
|
Geography/location
often chosen based on exchange rate factors; i.e. all conferences held
in US this year versus US and
Europe
|
|
|
|
11.
|
Change
the way we market
|
|
Incentive
Destinations
|
8.
Which of the following are most important criteria when evaluating a DESTINATION
for your incentive travel programs? (Select up to 3 responses)
|
|
|
Response
Percent
|
Response
Count
|
|
Reasonable
costs/value
|
|
74.9%
|
194
|
|
Destination's
reputation/buzz
|
|
48.6%
|
126
|
|
Desire
to use a new destination
|
|
22.0%
|
57
|
|
Easy
access by air/car
|
|
43.6%
|
113
|
|
Distance
traveled by attendees
|
|
20.5%
|
53
|
|
Convenient
local transportation
|
|
13.5%
|
35
|
|
Security/safety
|
|
29.3%
|
76
|
|
Appealing
climate
|
|
47.9%
|
124
|
|
Diverse
dining/entertainment options
|
|
23.9%
|
62
|
|
Cultural/recreational
attractions available
|
|
29.3%
|
76
|
|
Other
|
|
4.6%
|
12
|
|
|
answered
question
|
25
|
|
|
|
Q.8
–Other specify responses
|
|
|
|
1.
|
relationship
with sales person - fair contracting
|
|
|
|
2.
|
Usually
a golf-oriented destination.
|
|
|
|
3.
|
Where
we have a facility and customers so we our customers don't get hit with
taxes
|
|
|
|
4.
|
Motivational
appeal
|
|
|
|
5.
|
Combination
of business/pleasure for winners.
|
|
|
|
6.
|
All
of your items listed are important, but, we want the most "Bang for
our Buck" and take all of these items into consideration
|
|
|
|
7.
|
Wherever
the NCBA convention is held.
|
|
|
|
8.
|
related
to brand/stories/history
|
|
|
|
9.
|
Award
Recipient's Choice.
|
|
|
|
10.
|
We
always you "destination" type resorts that have a reputation
for quality, geographic beauty and facilities for male and female
participants.
|
|
|
|
11.
|
Attendee's
interest in location
|
|
|
|
12.
|
Where
our Managing Partner likes
|
|
|
9.
Which of the following DOMESTIC destinations are the most
popular for your incentive travel programs in 2008? (Select up to 3
responses) In the blank space, please include the most exotic domestic
destinations you are offering this year.
|
|
|
Response
Percent
|
Response
Count
|
|
Alaska
|
|
7.1%
|
18
|
|
Arizona
|
|
20.0%
|
51
|
|
California
|
|
38.4%
|
98
|
|
Colorado
|
|
8.2%
|
21
|
|
Florida
|
|
49.8%
|
127
|
|
Georgia
|
|
3.9%
|
10
|
|
Hawaii
|
|
30.2%
|
77
|
|
Louisiana
|
|
2.7%
|
7
|
|
Nevada
|
|
24.3%
|
62
|
|
New England
|
|
6.7%
|
17
|
|
New York
|
|
12.9%
|
33
|
|
South Carolina
|
|
4.7%
|
12
|
|
Texas
|
|
4.7%
|
12
|
|
None
|
|
12.9%
|
33
|
|
Most
exotic
|
|
13.7%
|
35
|
|
|
answered
question
|
255
|
|
|
|
Q.9
– Other specify responses
|
|
|
|
1.
|
Nevada
|
|
|
|
2.
|
New
movement towards Orient markets
|
|
|
|
3.
|
Where
"organic foodies" will find great destinations where they can
learn about organic farming, recipes, cooking classes, in beautiful and
environmentally friendly locations
|
|
|
|
4.
|
Santa Fe
,
NM
|
|
|
|
5.
|
Sonoma
Wine Country
|
|
|
|
6.
|
Vegas
|
|
|
|
7.
|
Las Vegas
|
|
|
|
8.
|
of
domestic would be
Alaska
or
Hawaii
|
|
|
|
9.
|
Hawaii
|
|
|
|
10.
|
Salmon
fishing off
Langara Island
,
BC
|
|
|
|
11.
|
Puerto Rico
|
|
|
|
12.
|
Hawaii-
with First Class air.
|
|
|
|
13.
|
NYC
|
|
|
|
14.
|
No
exotic destinations. We keep our travel incentives simple and close to
home so a family can utilize the trips for a weekend destination. The
Smoky
Mountains
,
Williamsburg
,
VA
, and
Myrtle Beach
,
SC
are most popular.
|
|
|
|
15.
|
Puerto Rico
is our "08" destination
|
|
|
|
16.
|
Caribbean
Islands
|
|
|
|
17.
|
Amelia
Island
,
Florida
|
|
|
|
18.
|
Caribbean
|
|
|
|
19.
|
Puerto Rico
|
|
|
|
20.
|
Chile
,
Panama
,
St. Lucia
,
Barbados
, St. Maarten
|
|
|
|
21.
|
7
days, 6 nights at the Luxor Resort,
Las Vegas
.
|
|
|
|
22.
|
Puerto Rico
|
|
|
|
23.
|
China
&
Japan
|
|
|
|
24.
|
Sonoma
(nothing that exotic domestically this
year)
|
|
|
|
25.
|
Bahamas
|
|
|
|
26.
|
Miami
,
FL
(3 trips in 2008)
|
|
|
|
27.
|
Cabo
San Lucas
|
|
|
|
28.
|
Alaska
salmon fishing
|
|
|
|
29.
|
New Mexico
|
|
|
|
30.
|
Clients
looking for something different...dude ranch, outdoor experience, etc.
|
|
|
|
31.
|
St.
Kitts,
Puerto Rico
,
Caribbean
,
St. Thomas
,
Mexico
|
|
|
|
32.
|
Virginia
|
|
|
|
33.
|
Aspen
|
|
|
|
34.
|
Offered
a Canadian/New
England
Cruise
|
|
|
|
35.
|
Canada
|
|
|
10.
Which of the following INTERNATIONAL destinations are the most
popular for your incentive travel programs in 2008? (Select up to 3
responses) In the blank space, please include the most exotic
international destinations you are offering this year.
|
|
|
Response
Percent
|
Response
Count
|
|
Canada
|
|
14.9%
|
38
|
|
Bermuda
|
|
12.2%
|
31
|
|
Caribbean
|
|
40.0%
|
102
|
|
Mexico
|
|
33.7%
|
86
|
|
Central America
|
|
7.1%
|
18
|
|
South America
|
|
5.1%
|
13
|
|
Eastern Europe
|
|
5.5%
|
14
|
|
Western Europe
|
|
20.0%
|
51
|
|
Asia
|
|
2.7%
|
7
|
|
China
|
|
4.3%
|
11
|
|
Southeast Asia
|
|
1.6%
|
4
|
|
Hong Kong
|
|
2.4%
|
6
|
|
Japan
|
|
3.5%
|
9
|
|
Australia/New
Zealand
/
Pacific
Islands
|
|
9.0%
|
23
|
|
Middle East
|
|
0.8%
|
2
|
|
Africa
|
|
2.7%
|
7
|
|
None
|
|
33.7%
|
86
|
|
Most
exotic
|
|
4.3%
|
11
|
|
|
answered
question
|
255
|
|
|
|
Q.10
– Other specify responses
|
|
|
|
1.
|
Africa
|
|
|
|
2.
|
China
|
|
|
|
3.
|
Italy
|
|
|
|
4.
|
Costa Rica
,
Iceland
,
Borneo
|
|
|
|
5.
|
Burkino
Faso
|
|
|
|
6.
|
St.
Kitts
|
|
|
|
7.
|
7
Days, 6 Nights at the Hotel & Casino
Windsor
,
Canada
.
|
|
|
|
8.
|
Bahamas
|
|
|
|
9.
|
Dubai
|
|
|
|
10.
|
Brazil
|
|
|
|
11.
|
Barcelona
,
Spain
|
|
|
11.
Are Green destinations becoming more popular for your incentive travel
programs? In the blank space, please include any Green destinations
you are offering this year.
|
|
|
Response
Percent
|
Response
Count
|
|
Yes
|
|
20.3%
|
52
|
|
No
|
|
79.7%
|
204
|
|
Green
destinations (please specify)
|
9
|
|
|
answered
question
|
256
|
|
|
|
|
Q.11
– Other specify responses
|
|
|
|
|
|
1.
|
We
are making our programs more green
|
|
|
|
|
|
2.
|
Green
hotels are nice to find but not a deciding factor.
|
|
|
|
|
|
3.
|
Sonoma
Valley and Napa in CA, various location along the CA coast, Honduras,
South America, developing countries that our company is providing
funding for building organic farming and other sustainable businesses
|
|
|
|
|
|
4.
|
Costa Rica
Environmental Resort
|
|
|
|
|
|
5.
|
need
green to give green
|
|
|
|
|
|
6.
|
But
I would like them to be...we only do one trip per year.
|
|
|
|
|
|
7.
|
We
are very conscious of green hotels etc
|
|
|
|
|
|
8.
|
Not
so much green destinations, but green activities, accessories, gifts and
other touches... we have started using refillable metal water bottles,
and place flavored water stations all around our hotel, etc.
|
|
|
|
|
|
9.
|
We
are currently investigating Green destinations. However, we will work
with a non-Green destination to add Green elements.
|
|
|
|
12.
How has the growing difficulty in air travel (i.e. flight
cancellations, security delays, high fuel prices) affected your choice
of incentive travel destinations? (Select all that apply)
|
|
|
Response
Percent
|
Response
Count
|
|
We
look for closer destinations/not considering long-haul destinations
|
|
33.2%
|
85
|
|
We
look for destinations with sufficient but less congested airlift
|
|
19.5%
|
50
|
|
We
look for destinations without major security concerns
|
|
21.9%
|
56
|
|
We
look for destinations with zero or one transfer for most participants
|
|
35.2%
|
90
|
|
We
are using or considering charter flights
|
|
5.9%
|
15
|
|
No
effect so far
|
|
| |