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               PUBLICATIONS AND GUIDELINES

GUIDELINES FOR THE PROMOTION AND MAILING INDUSTRY  

              PUBLICATIONS AND GUIDELINES FOR THE PROMOTION INDUSTRY

The page contains guidelines for prevention of rebate, coupon and mail order fraud created in conjunction
with the business mailing industry and the United States Postal Inspection Service. In addition, this page contains
publications that we believe are of interest to the promotion industry.

bulletGS1 DataBar for Coupon
bulletCoupon Design Interim DataBar
bulletPromotion Industry Guidelines for Mail-In Offers
bulletThe Security Risks of Internet Print-at-Home Coupons 
bulletRSS Coupons: What Manufacturers Should Be Doing To Get Ready
bulletE-Commerce Best Practices Guide
bulletFighting Mail Order Fraud and Theft
bulletACP Guidelines for Internet Coupons
bulletNCH Coupon Facts
bullet2002 Internet Fraud Report
bulletFleet Capital's 2003 Middle-Market Outlook  
bulletSecurity Risks & Solutions for Internet Print-at-Home Coupons
bulletIncentive Survey for Merchandise & Travel Incentives
bullet2008 Premiums & Incentives Survey
GS1 DataBar for Coupons                                                                                                                                              

In early 2002, the Joint Industry Coupon Committee (JICC) approached the GS1 US to undertake an evaluation of the existing coupon bar code. This was prompted by the fact that the GS1 US would begin issuing variable length company prefixes.

An interim phase (beginning Jan 2008) will move from the current format to a combined format using both the UPC A and the GS1 DataBar. All coupons should use this combined format by the end of June 2008. Beginning January 2010, all coupons are expected to use the GS1 DataBar only format.

Adobe PDF Document  GS1 DataBar for Coupons 
Coupon Design Interim DataBar

 

The Joint Industry Coupon Council (JICC) and GS1 US have defined and are now promoting a new coding for coupons. This initiative—called Coupon Re-engineering—started as a result of the expansion of the company prefix beyond the original six digits that the traditional UPC code had allotted for it.

Adobe PDF Document  Coupon Design Interim Databar

 

The Security Risks of Internet Print-at-Home Coupons

 

This handbook was created by and is posted with the permission of the Coupon Information Corporation (CIC). The handbook discusses the cons of Print-at Home Internet Coupons. Thanks to the CIC for taking such a proactive role in reducing Internet fraud.

Adobe PDF Document The Security Risks of Internet Print-at-Home Coupons

 

 

 RSS Coupons: What Manufacturers Should Be Doing To Get Ready

 

Pinpoint Data LLC has published a white paper related to the new Reduced Space Symbol (RSS) coupon code expected to be ratified and published by January 2007. The paper identifies specific steps manufacturers should take to be ready.

    RSS Coupons: What Manufacturers Should Be Doing To Get Ready    

 

Fighting Mail Order Fraud and Theft

 

This document is a copy of Publication 309 entitled " Fighting Mail Order Fraud and Theft " Best Practices for the Mail Order Industry. This was prepared jointly by the U.S. Postal Inspection Service, the Direct Marketing Association, the Advertising Mail Marketing Association, and postal representatives. It was first published in January 1999. The objective of this publication is to provide guidelines for the mail order industry on how to prepare their mail and reduce losses from mail order fraud and theft.

  Adobe PDF Document Publication 309 Fighting Mail Order Fraud and Theft

          Best Practices for the Mail Order Industry
 

 

 

ACP Guide to Internet Coupons

 

The Association of Coupon Professionals have released the Guide to Internet Coupons - Phase I which was developed by the ACP's Internet Coupon Task Force Committee that was comprised of representatives from manufacturers, processors, retailers, Internet coupon suppliers and industry consultants.

   Publication – Guide to Internet Coupons
 
Web Site Link to Publication - Guide to Internet Coupons         

 NCH 2008 COUPON FACTS

NCH Marketing Services, Inc. is a global leader in business solutions for the redemption, settlement and analysis of promotion offers. Many of the world’s largest companies trust NCH to protect the financial integrity of nearly $3 billion in annual promotional funds transfers between trading partners across the globe. For more information about NCH, visit www.nchmarketing.com.

      NCH 2008 COUPON FACTS

 

 2002 Internet Fraud Report

 

The Internet Fraud Complaint Center released its 2002 Internet Fraud Report showing that, on behalf of victims, IFCC referred 48,252 fraud complaints to federal, state and/or local law enforcement authorities last year. This referral rate is triple the number of referrals (16,775) in 2001. The report also states that the total dollar loss from all referred fraud cases was $54 million, up from $17 million in 2001.

   Publication - 2002 Internet Fraud Report

 

 Fleet Capital' 2003 Middle-Market Outlook

 

Fleet Capital has published its annual Middle-Market Outlook (a survey of more than 650 interviews with company CFOs with revenues ranging from $500 million to $1 billion). Nearly 70% of those surveyed believe the national economy will expand in 2003.

   Publication – 2003 Middle-Market Outlook  
Web Site Link to Publication - 2003 Middle Market Outlook                        

 

Security Risks & Solutions for Internet Print-at-Home Coupons
  A review of Security risks associated with Internet Print-at-Home coupons including possible solutions and Voluntary Best Practices to minimize your risks   Security Risks & Solutions for Internet Print-at-Home Coupons
Incentive Survey for Merchandise & Travel Incentives
A study conducted of current users of Merchandise & Travel Items for Motivation/Incentive Applications Incentive Survey for Merchandise & Travel Incentives
2008 Premiums & Incentives Survey
More companies are offering consumer-based incentive programs in hopes of boosting their bottom line. That's the top-line theme from marketers in Promo's 2008 premiums and incentives survey.  2008 Premiums & Incentives Survey
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Last modified: July 09, 2013